Hi, I’m Preet — a pitch seasoned em-dash enthusiast (screw you, GPT), serial side-project starter and typo spotter by instinct. I’ve been in the business of words for over a decade, helping brands cut through the noise with work that scrolls, speaks, sticks, and sometimes even wins a shiny thing or two.

By day, I craft case films, activation ideas, social posts, banners, UX copy, radio scripts, storyboards, taglines, CTAs — basically anything that needs a good line and a better reason to exist. By night, you’ll find me curled up with my Kindle, my cat and my almost-two-year-old toddler.

I’m published too. A few literary journals, including SingPoWriMo, have been generous enough to print my words. And for the words no one wanted to print, I did it myself with a few zines.

I know it sounds like I have a million things going on in my day (and I do) but somehow I still manage to make time for mixed media illustrations and crochet. Go figure.