Hi, I’m Preet — a decade-deep creative who's most at home inside a brand's world. I love the long game: building the voice, protecting the tone, and making sure everything from a banner to a brand manifesto sounds unmistakably you.

By day, I work across formats: case films, UX copy, social, radio, activation, B2B and B2C… but what I'm really doing in all of them is the same thing: making sure a brand has something worth saying, and saying it in a way only they could. I care about consistency as much as creativity. A good line matters. A coherent brand voice across every touchpoint matters more.

I work well with brand managers, strategists and stakeholders who have strong opinions. I've learned that the best creative work usually happens because of those constraints, not in spite of them.

I'm published in a few literary journals (SingPoWriMo among them) and made zines for the work that didn't fit anywhere else. Outside of deadlines: a Kindle, two cats, two kids, and a few fun crochet projects.