Amid rising inflation and growing financial anxiety, many Singaporeans couldn’t imagine a future worth planning for. So we helped them see it — literally.

Introducing Future Prompts: a therapeutic series of AI-generated visualisations that turned real Singaporeans’ hopes and goals into emotionally resonant, Southeast Asian-inspired imagery. Based on deep research and insights into financial fears, these visuals helped spark financial self-awareness and prompted action across savings, retirement and long-term planning.

The campaign ran across digital, OOH and social. And it worked.

Results:

• $3B in top-ups (H1 2024)

• 336% increase in successful cash top-ups

• 2x more positive perceptions of CPF

• 1737% surge in planner tool visits